THE 20/20 CONCIERGE CARE MEMBERSHIP PLAN: A SMARTER ALTERNATIVE TO VISION INSURANCE

Affordable, Flexible, Straight-forward, Accessible Eye Care No Vision Insurance Required.

The 20/20 Concierge Care Membership Plan is our in-house vision membership designed for anyone who wants high-quality eye care without the hassle, restrictions, or rising costs of traditional vision insurance. In many cases, our membership plans cost less than self-pay vision insurance options. Our membership is built around how people actually see and live. There are no deductibles, no waiting periods, and no annual limits just straightforward, affordable care.

We created the 20/20 Concierge Care Membership Plan to help patients who are looking for a simpler, more flexible alternative to vision insurance.

Quality eye care shouldn't be complicated or unaffordable and with the 20/20 Concierge Care Membership Plan, it isn't.

Choosing the right vision care can be overwhelming, but it doesn't have to be. Why Choose the 20/20 Concierge Care Membership Plan?

  • No exam copays - one routine eye exam is covered 100% as part of your plan
  • Use benefits for both glasses AND contacts - not one or the other
  • No insurance networks, claim forms, or hidden fees
  • Simple, Transparent, upfront pricing - no surprise copays or limited frame selections
  • Complete freedom of choice - More flexible than insurance, patients can choose what they want, when they want it
  • Access to priority appointments scheduling including annual pre-appointment
  • Freedom of no open-enrollment, your plan is available the day you sign up
  • Perfect for individuals and families- family discounts are available

How It Works

Sign Up

Enrollment is quick and easy. Sign up online or in-office. Not sure which plan to choose? Our team will help confirm the correct membership plan for your needs and goals. Do your needs change during the year? No worries- plan can be upgraded at any time.

​​​​​​​Innsbrook Plans Ashland Plans

Enjoy Immediate Savings

Benefits are active immediately and can be used the same day you enroll.

Use All Year

Membership is valid for 12 months from the enrollment date.

Why We're Offering This Program Now

We're Moving Away from Traditional Vision Insurance

Rising costs of eyewear and materials, lower reimbursement rates (these plans reimburse only a fraction of the true cost of care) leads to rushed appointments, limited choices, or higher fees elsewhere outcomes that don't align with our values. Traditional vision insurance creates a higher administrative burden on our staff. As a result, we cannot continue to invest in technology and our staff which is contrary to our values. By removing traditional vision insurance from the equation, we can:

  • Focus on quality over quantity
  • Offer fair, transparent pricing
  • Continue investing in advanced technology and exceptional staff
  • Provide a more personalized, unhurried patient experience


Choosing the right vision care can be overwhelming, but it doesn't have to be. See how the 20/20 club compares to traditional vision insurance and why it can be a more flexible choice for your needs.

Our In-House Vision Plan

Our in-house plan puts patients first, giving us the flexibility to deliver high-quality care and offer premium products at a discounted price without the restrictions imposed by traditional insurance plans.

Legal Disclaimer

This is a discount plan and is not insurance. It is for individual members only, and benefits are non-transferable. It cannot be used in conjunction with any other vision insurance plan. The discounts provided are for services and products offered at Family Vision Care of Richmond only and are subject to change. The membership fee is non-refundable. This plan does not pay for any services or products. Members are responsible for paying the discounted fees for all services and products at the time of service. This plan does not meet the minimum creditable coverage requirements under any state or federal law.

Frequently Asked Questions (FAQs)

General Questions

What is the 20/20 Concierge Care Membership plan?

It's an in-house vision savings plan designed to make eyecare more affordable. We created the 20/20 Concierge Care Membership Plan to help patients who are looking for a simpler, more flexible alternative to vision insurance

Is this an insurance plan?

No, this is not insurance, it is a membership plan. Think of it like a subscription for your vision care.

Who can join?

Anyone without vision insurance, or whose insurance doesn't cover the services/products they need, or if we are out-of-network with your vision insurance

Is there a family plan option?

Currently the 20/20 Concierge membership plan is for individuals. We do have family discounts! Receive 5% off with 2 family members, 7% off with 3 family members, 10% off with 4 or more family members

When does my membership start?

Benefits are active immediately upon enrollment and payment.

How long is my membership valid?

Membership is valid for 12 months from the date of enrollment.

Cost & Enrollment

How much does it cost to join?

Follow this link for plan information

Can I use my flex-spending or HSA?

Yes! Your flex-spending or HSA can be used for the monthly or annual payment option

How do I sign up?

How do I renew?

Our memberships automatically renew. You'll receive a reminder before your membership renews

Is the membership fee refundable?

No. Membership fees are non-refundable

Restrictions & Limitations​​​​​​​

Can I use this plan along with vision insurance?

No. The plan cannot be combined with vision insurance. If we are out of network with your vision insurance you can file for out of network reimbursement

Can I use this plan at other offices?

  • No, this is Family Vision Care of Richmond’s 20/20 Concierge Care Membership Plan.
  • This Membership Plan is NOT vision insurance; it is a membership program for prepaid vision services offered by your optometrist. The Plan and any discounts included do not cover procedures performed outside of our practice.

What if I have a medical eye condition?

Medical visits are not included and may be billed to medical insurance. Medical visits and imaging related to the monitoring of medical eye care (diabetes, glaucoma, macular degeneration, etc) are not included, and will be billed to medical insurance

Are there hidden fees or surprise bills?

No. Discounts are applied upfront, and you'll know exactly what you're paying at checkout.

Convenience & Transparency​​​​​​​

Do I need prior authorization for services?

No. Unlike insurance,no prior authorizations are needed.

Do I need to submit claim forms?

No. Discounts are applied immediately at checkout
Quick Links
Helpful Articles

All Eye
Care Services

Learn More

Keep
In Touch

Contact Us